MER provides a full suite of marketing services that properly packages your strategy and readies your business for market, creating awareness and increasing brand equity. One of the most popular services MER offers is a full suite of digital marketing services and optimization bringing world-class marketing to businesses of all sizes. Put simply, very few of our clients have the resources to stay abreast of the ever-changing marketing landscape, particularly in digital, and many are not prepared to use the most cost effective strategies and tactics. Our experts are digital natives and are wholly focused on the evolution of digital marketing in a way our clients can’t be. Our experts interface directly with Google, Facebook, Microsoft to name a few uncovering the latest strategies and opportunities to maximize your marketing dollar. Whether you need a fully integrated partner for campaign development or in need of the most cost effective way to drive traffic to an event, MER’s flexibility puts leading marketing experts to work on your behalf at the scale you need.
Website and digital management
Have you ever asked yourself any of the following questions:
- How do I know if my website is performing well?
- Are there any breakdowns? If there are, where are they and how do I identify them?
- How do I get insights on the effectiveness of my website?
At MER, we provide insight, not websites. We help optimize the assets you’re already spending money on to deliver the best return possible.
In a recent MER audit of a client’s website, we quickly found that 97% of the company’s website traffic never clicked on the company, inventory page. Less than 3% of site visitors clicked on the information the client was trying to sell! Companies often settle for metrics that seem meaningful but are not actionable. MER provides much more insight than the traditional data such as Year-Over-Year traffic comparisons, time-on-site statistics and lead generation reports. While these are interesting metrics to watch MER delivers meaningful, business insights that drive measured improvements to your digital presence without buying additional advertising. We answer the question ‘Why’ inadequate results are occurring and provide solutions to correcting the problem. We focus on digital insights and provide simple tactics that are easy to understand and track. We successfully made adjustments to this website and increased traffic to desired pages by better preparing the site infrastructure for search recognition and at the same time streamlining the site to allow the user a more intuitive on line experience. These simple steps achieved a 72-point decrease in abandonment rate the first six months.
MER offers an unbiased view on how to make the most of your web presence, with the most comprehensive set of assessments and tools available. We’re so certain of our ability to add value that our initial engagement comes with a money-back guarantee. If you’re not satisfied that the results of a MER web audit will help your business, MER will refund your money. It’s that simple.
Brand Management & Content Development
A cornerstone of our company is a careful assessment of your brand, identifying where the brand is in its lifecycle, developing a strategic plan to support the business and serving the plan in a consistent manner.
From initial asset capture and copy development to full advertising layouts, MER helps companies of all sizes get their message across effectively. Whether the creative begins with a search for the right stock photography or you need assistance with a comprehensive photo shoot, MER can help ensure you secure the right image for your company. And MER’s superior in-house graphics department enables us to deliver polished, cohesive finished creative that elevates your business in any medium.
Advertising
Leveraging our scale, experience and insights, clients get more for their advertising dollar with customized, digital campaigns from MER. Our resources stay on top of cutting edge channels and tactics to enhance your marketing spend. Maintaining a bottom line scorecard on the return on investment for any marketing spend is essential – we track productivity and are continuously optimizing effectiveness.
Events
In stark contrast to the increasingly digital world your customers live in, physical events can be an effective way to breakthrough and provide a meaningful connection point with your business. Understanding your desired outcomes from a particular event ensures we’re best prepared to help you achieve it. Outsourcing the time-consuming logistics, setup, teardown and operation of major events to MER leverages our considerable event experience and frees up your time for more strategic and value-added pursuits. Plus, our unfailing diplomacy and efficiency helps us manage the most challenging conditions on behalf of our clients, achieving optimal outcomes with a positive reflection on your company.
It is natural for MER to service strategic marketing needs and execution. From product planning and life cycle management to advertising, promotion & event planning & management MER International brings a plan together efficiently. We have a full service graphics department on staff where all creative needs can bring to life the most complex thoughts and strategies. Advertising and ad planning for print and digital, in category or out, MER brings marketing optimization to you with the latest technology to drive business to your door.
MER’s suite of marketing services include everything from ad planning, creative service and catering to videography and photography editing. The services we manage for you are endless, whether for a specific event or an ongoing business need, we are equipped and experienced to successfully manage all of your marketing needs.
- Advertising planning & buying
- Advertising creation
- Digital optimization
- Web presence
- Creative & graphic services
- Promoter contract & payments
- Product requirements
- Market needs & asset readiness
- Public relations
- Communications
- Social media & multimedia
- Logistics
- Labor
- Display facilities
- On site lead collection & distribution
- Security
- Catering
- Traffic planning
- Lighting & sound support
- Photo shoots & photography
- Video shoots & videography
- Editing
